Today we went to NYC’s first ever Play Fair. It was a huge expo at the Javitz Center, produced by the makers behind the epic annual toy industry trade show Toy Fair. There’s been a lot of buzz about this new event, it was even sold out. We were able to score tickets ($30/person) and were excited to go, even though it was zero degrees when we left our apartment this morning.
Well, it was…a toy expo with lots of kids. It was crowded with A LOT going on and no clear way to navigate all of it without the sense you missed something.
Play Fair’s presenters were LEGO and Nickelodeon but all major kid’s brands and characters were there. It was a brand experience extraordinaire for little ones. Our four year old daughter loved every minute of it. Everything from the life sized Crayola walking around to the glitter Shimmer and Shine tattoos she was given delighted her way beyond what I could have expected. Many photo ops with characters like Peppa Pig, PJ Masks, SpongeBob SquarePants and Teenage Mutant Ninja Turtles surrounded the attendees.
We were hoping to see new products about to enter the market, but didn’t really notice anything with the exception of a new Paw Patrol Pup, Tracker. #NewPupTracker
new Paw Patrol Pup, Tracker seen at Play Fair NYC #NewPupTracker
Nickelodeon’s booth was probably our favorite. It was complete with a slide from the Paw Patrol look-out , Sponge Bob face painting, Shimmer & Shine dress up and a Blaze and Monster Machines photo area and more. I also really enjoyed Crayola’s booth which had a lot of coloring activities including a camera set up which takes your photo, turns it into outlines and prints out a page for you to color.
It was a nice way to spend a frigid NYC February indoors. But I like skipping crowds and getting a deal, neither or which happened today. I’m not exactly looking forward to going next year, however I probably will given how happy my daughter was with what she dubbed today as her ‘ favorite Valentine’s day ever.’
Check out our video tour of the event.
- There is a cafe with concession stand type food.
- Bring a backpack, snacks and drinks.
- We received many giveaways, bring a bag for these. (mostly buttons, stickers, candy, samples).
- Strollers are welcomed but it’s very crowded and hard to navigate with them.
- Tons of bathrooms and even nursing areas.
- They give out badges on lanyards when you enter and suggest writing your contact info on your child’s in case you get separated.
- Everyone working there seemed very nice.